About TM Forum
TM Forum is an association of over 850-member companies’ customers across 180 countries. We drive collaboration and collective problem-solving to maximize the business success of communication and digital service providers and their ecosystem of suppliers around the world. Today, our focus is on supporting members as they navigate their unique digital transformation journeys, providing practical and proven assets and tools to accelerate execution and platforms to facilitate collaborative problem solving and innovation.
The TM Forum’s Digital Transformation World (DTW) – the flagship convention for the telecom software industry for over twenty years – returned to an in-person event after a two-year Covid-enforced gap. DTW is distinct from other tradeshows due to its role in driving industry standards for software interoperability.
Challenge
TM Forums main challenge was securing registrations from Communication Service Providers to attend 3 roundtable events, 7 lunch briefings and arranging 150 1-1 executive meetings between their valued sponsors and delegates.
Challenge 1: Register 210 delegates to attend the roundtable sessions.
Challenge 2: Register 175 delegates to attend the lunch briefings.
Challenges 3: Arrange 150 1-1 executive meetings between sponsors and delegates.
Result
Acting as a single POC for TM Forum, Sales Explorers had a dedicated team of 7 experts over a course of 8 weeks that took complete ownership and execution of all outreach activities.
From a brand awareness perspective, the feedback from sponsors is that the event was an unparalleled success.
The team exceeded the targets as per the following tables:
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