The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation. MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) organised by GSMA, is the largest and most influential event for the connectivity ecosystem with annual attendance, generally around 100,000 people. It is attended primarily by global mobile operators, device manufacturers, technology providers, network equipment providers, representatives of the press, among others.
Challenge – Scenario 1
A managed services company wanted to invite MWC executive-level delegates to an invite-only roundtable event and discuss the evolving focus for connected vehicles – from connectivity to data intelligence and explore what the connected vehicle future look like – new revenue models and opportunities in the broader V2X ecosystem. The type and level of delegates the client wanted to attract were C-levels from diverse sectors ranging from Tier 1 Car manufacturers, OEMS, Electric Vehicles companies and industry analysts.
The MWC meeting services team’s role was to generate event awareness to a targeted demographic, identify and engage with prospects that fit the professional profile set by the client. Our team not only secured a balanced representation of qualified candidates at the round table, but also arranged for one-to-one discussions with prospects during the event.
Challenge – Scenario 2
One of the big 4’s and largest management consultancy in the world offering Unlimited Reality, designed to help clients understand and capitalize on the next massive wave disrupting business and society appointed the MWC meeting services team to organise a roundtable event which would be positioned as a rich source of learning and insights for businesses to harness next generation strategies, tools, and technologies to create and connect virtual worlds for industrial, workplace, enterprise, and consumer contexts.
Challenge – Scenario 3
A multinational semiconductor company that develops computer processors and related technologies for business and consumer markets wanted to meet potential B2B customers to showcase how their company is powering next-generation experiences and pushing the limits of innovation to tackle industry challenges and transform wireless infrastructure.
Working closely with the client, the MWC meeting services team developed, implemented and executed a content-based strategy that successfully targeted their prospects and delivered 25 qualified meetings with senior executives from diverse industries such as CSPs, System Integrators, NEMs, MVNOs.
Sales Explorers philosophy was to Think big—and small and every size in between.
Acting as an extension of the GSMA sales team, Sales Explorers allocated 6 full time resource over a span of 4 weeks and delivered 136 1-1 meetings for 14 sponsors achieving 120% of target and also delivered 5 roundtable events which had a target of 48 delegates of which 55 attended achieving 115% of target.
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1:1 Meetings - Achieved 120% of target