About Spirent Communications 

Spirent Communications is a leading global provider of testing, assurance, analytics, and security solutions – from physical and virtual service provider networks and enterprise data centers to mobile communications and connected vehicles,

Executive Summary

Sales Explorers took responsibility acting as an extension of the Spirent global presales and lead generation team, supporting multi-lingual campaigns across a variety of product areas and regions. Working on identifying and soliciting key decision-makers, raising awareness about Spirent’s products and services, facilitating introductory meetings, identifying new opportunities through active pipeline creation.

Challenges

The main challenge for Spirent was to raise awareness around Spirent’s portfolio and generate business within specific sectors (5G, GNSS, Cloud & SD WAN, Managed Services, Service Assurance)  and target geographical areas where Spirent had no/or limited presence and market awareness such as China, South Korea and Middle East and Africa.

Results

Through proven process and methodology, Sales Explorers had a dedicated team of 8 seasoned telecom industry sales experts across the globe in APAC, EMEA and North America. Our team successfully facilitated more than 300 introductory meetings over the course of the year, which resulted in 50 qualified leads that generated $9.6 million revenue opportunities. The detailed result breakdown can be found below: