Methodology

Our ‘product’ at sales explorers is a ‘proven and tested methodology for how to successfully manage and ‘optimize’ market development efforts including lead generation and management, partner and channel selection and onboarding and event participation. What we offer are ‘actionable insights’. We have a methodology that focuses on the practical steps and the key success criteria in full knowledge that those steps can’t be too rigid as they need to be moldable to each specific clients’ maturity, reality and expectations.

Our value proposition consists of a proven methodology and actionable insights across 4 main pillars:

Infrastructure

Do you have the right people in each product area and geography?
Are the incentive programs aligned to your objectives and reality?
Do you have the right marketing collateral including use-cases, references, demo environments,

Tools

Review and selection of CRM, database mgmt. and sales mgmt. tools
Ensure proper governance and adoption across the organization
Review and optimization of all lead generation channels and lead lifecycle

Process

What are the actionable steps to developing a sustainable, cost-effective and measurable lead management process?
What are the best practice learnings I can leverage and adopt?
What are the KPI’s for each step?

Ecosystems

Review and selection of channel partners as well as in-country resellers
Review, selection and actionable support of all events and lead generation campaigns with 3rd party providers and organizers

Are you trying to enter a new geography or launch a new product or service?

We can help with:

What are the prerequisites before starting a campaign that you need to have in place to ensure you have the right infrastructure to succeed? This includes reviewing the actual physical resources, the sales and marketing collateral, use cases, demos, references, availability of technical staff and presales support as well as the market maturity and ‘readiness’.

What is the most effective channel or partner strategy for that new region or product area?

On-boarding and successfully managing the right channel partners across different regions can make a big difference in terms of raising market awareness and closing opportunities. We know and have worked with most of the communication service provider channel partners, resellers and SI’s across Europe Middle East Africa, the Americas and Asia. We can help structure the optimal approach for success

Have you just made an acquisition and are looking at the optimal way of integrating the new company’s sales and lead gen team into your own?

We have successfully managed lead generation efforts across more than four different acquisitions on behalf of customers and supported the successful integration of new and existing processes and approaches

Are you a start up or early stage company with limited resources?

We can help you make the most cost-effective use of the resources you have and become a valuable extension of your sales and business development efforts. In some cases we ARE the sales and biz dev and can help you navigate new markets and determine where to invest

Are you a mature company that’s already invested in lots of tools and methodologies as well as a sizable team but are still not getting the right results?

Not to worry since this is something we come across all the time! We can help you optimize your processes and make the most of the existing assets and processes you have in place.

Are you sitting on a database of thousands of contacts that you need to properly group and manage?

We’ve done it hundreds of times! We can help with the sorting, sifting and proper qualification. There’s often gold in the weeds!

Are you investing in a range of industry events (including digital, webinars etc) and are struggling with the ROI?

We can help identify the right industry events and then optimize your participation through proper prequalification and setting up of partner and customer meetings

Methodology

Our value proposition consists of a proven methodology and actionable insights across 4 main pillars:

Infrastructure

Tools

Process

Ecosystems

We can help with:

Company

Services

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