A bespoke meeting program is a curated matchmaking service that connects exhibitors and sponsors with qualified decision-makers at B2B events. Unlike self-service networking platforms, we use matching technology combined with human expertise to identify, qualify, and schedule strategic 1-1 meetings before the event. We handle everything from audience research and personal outreach through to on-site coordination and post-event reporting, ensuring exhibitors arrive with confirmed appointments rather than hoping for walk-up traffic.

We identify and personally invite qualified attendees who match the profile for your roundtable, workshop, private dinner, or lunch briefing. Our team researches the event attendee list, identifies decision-makers with genuine interest in the topic, conducts personal outreach to confirm attendance, and manages all logistics and confirmations. This eliminates the “empty room” risk that comes with open invitations and ensures your hospitality investment attracts the right people.

We specialize in large-scale B2B events, trade shows, and conferences where exhibitors and sponsors need strategic meetings with decision-makers. Our portfolio includes technology events like Mobile World Congress and BlackHat, fintech events like Money 20/20, and industry-specific trade shows across Europe, the US, and globally. We work with event organisers, associations, but not directly with sponsors or exhibitors. This ensures that the organiser remains in control of the program.

Self-service networking platforms rely on attendees to browse profiles and request meetings themselves, which typically results in low engagement and missed connections. We provide a fully managed service where our team personally identifies the right contacts, conducts qualification calls to ensure commercial fit, handles all scheduling coordination, and provides on-site support. Our 90% meeting attendance rate significantly outperforms self-service platforms because we’ve curated matches and confirmed commitment before the event.

We recommend 8-12 weeks before the event to achieve optimal results. This timeline allows us to properly research the attendee base, conduct thorough qualification conversations, coordinate schedules across time zones, and build exhibitor confidence with confirmed appointments well before they travel. For last-minute programs, we can work with shorter timelines, but earlier engagement produces significantly better outcomes.

Exhibitors typically receive 10-20 confirmed, qualified meetings over a 2-3 day event, depending on their objectives and target audience. Our 90% attendance rate means exhibitors spend their time with decision-makers who actually show up, rather than dealing with no-shows from self-scheduled meetings. We’ve facilitated over 30,000 meetings across 100+ events with consistent feedback that our programs deliver higher-quality connections than booth walk-ups or networking apps.

We arrange both strategic 1-1 meetings and secure qualified participants for exhibitor-hosted events including roundtables, workshops, private dinners, lunch briefings, and speaking sessions. Many exhibitors invest significant budgets in hospitality activations but struggle to guarantee attendance. We solve this by identifying relevant decision-makers, personally inviting them, confirming their participation, and managing logistics to ensure your event has engaged attendees rather than empty seats.

Event organisers engage us to deliver meeting programs as a value-add service for their exhibitors, usually with a white-label concept. We enable event organisers to sell the meeting packages to exhibitors (with marketing tool-kits) and then handle the entire delivery on their behalf. Unlike other meeting matchmakers, we will not work with an exhibitor directly outside of an official package where the event organiser is not involved or not benefiting from the revenue earned. 

We work across B2B sectors including technology, fintech, cybersecurity, telecommunications, enterprise software, and industrial markets. Target profiles typically include C-suite executives, VPs, directors, and senior managers with budget authority and decision-making power. We don’t target junior staff or general attendees – our focus is on securing meetings with people who can actually make purchasing decisions or strategic partnerships.

Pricing depends on meeting volume, event complexity and lead time. Programs typically range from securing a dozen strategic meetings for a selection of exhibitors/sponsors to managing hundreds of meetings at large-scale events. Contact us for specific pricing based on your requirements – we can structure programs as standalone services or integrate them into your existing event packages.