Discover how Sales Explorers delivered 674 meetings with a 123% achievement rate – exceeding targets for 87% of participating sponsors and creating a strategic competitive advantage that drives annual renewals.
Program Value
Attendance
Meetings Delivered
Achievement Rate
GSMA’s Mobile World Congress Barcelona attracts 100,000+ senior decision-makers annually. With an audience of this calibre, GSMA needed to:
Traditional meeting platforms deliver 40-50% attendance with generic algorithmic matching. GSMA required a different approach.
Want to know how we did it? Download the full case study to discover the four-phase execution strategy that delivered these outcomes.
Estimated net new revenue generated without any additional opex or capex
Exceeded all program targets – delivered 674 meetings vs 546 targeted
Of companies exceeded targets – some by up to 200%
See the detailed numbers: 46 participating companies, 546 meetings targeted, 674 delivered across Meeting Services and Roundtables/Networking programs.
Discover the four-phase delivery model: Briefing & Data Mapping, Personalized Multi-Channel Outreach, Seamless Scheduling, and On-Site Coordination.
Learn what made this work—from why GSMA maintained relationship ownership to how personal engagement drove 90% attendance vs 40-50% industry standard.
Understand how this program became a strategic competitive advantage that drives annual sponsor renewals and expansion.
See how GSMA's approach could translate to your event size and sponsor base—with estimated program value calculations included.
This wasn’t a generic meeting platform delivering automated requests and hoping people show up. Sales Explorers became an extension of GSMA’s commercial team—managing everything from sponsor sales support through post-event outcome reporting.
**The approach:**
**The full case study reveals:**
✓ Detailed execution timeline and methodology
✓ How we segmented 100,000+ attendees for targeting
✓ Multi-channel outreach strategies that drove engagement
✓ On-site coordination tactics across a massive venue
✓ Outcome tracking that proves sponsor ROI
We don’t work with every event. We work with events where the conversations matter.
We don’t work with every event. We work with events where the conversations matter.